About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they’re looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.
Baidu’s Mission
To provide the best and most equitable way for people to find what they’re looking for.
Our Core Values
Simple and Reliable.
The Baidu Story
Our name was inspired by a poem written more than 800 years ago during China’s Song Dynasty (960 – 1275 A.D.). The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "…Hundreds and thousands of times, for her I searched in chaos /Suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, which literally means “hundreds of times”, represents a persistent search for the ideal.
Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing the best and most equitable way for people to find what they’re looking for. Over the past thirteen years we have strived to fulfill this mission by listening carefully to our users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology optimized for up-to-date local tastes and preferences.
We provide our users with many channels to find and share information. In addition to our core web search product, we power many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few.
Beyond these marquee products we also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. We power these through our cutting-edge technology, continually innovating to enhance these services. Our Box Computing Open Platform brings users structured data, content, and even applications they can use directly through their search box. We believe that Box Computing will dramatically improve people’s search experience and become ubiquitous across all Internet devices including computers and mobile platforms.
Baidu is also a leader in the mobile Internet space. Baidu’s mobile search and maps applications enjoy top market share in China, and Baidu is a leading distributor of Android apps in the country.
In 2008, Baidu launched its search engine in Japan. Since then, we have expanded our operations into Thailand, Egypt and Brazil, and we are making headway in other markets of Southeast Asia and Latin America. In the near future, we plan to begin offering our flagship Web search service and many other products in Thai, Arabic, Portuguese and many other languages.
In addition to serving individual users, we also serve as a media platform for online marketing customers. Our business model is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users. We offer performance-based online marketing services and display advertisements through both Baidu organic websites and our affiliated websites (our Union business). The majority of our revenue is derived from performance-based online marketing services and our customers pay on a cost per click basis – that is, our customers only pay when their paid-link is clicked through and they get the “lead”. Our goal is to give our customers an online marketing platform that has a wide range of functions that they can use to meet their marketing needs and an extensive selection of tools for managing their accounts as well as data for analyzing and optimizing ROI.
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